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William Hill is currently the largest gaming and betting provider in England. This new expansion is set to make the company even bigger. Consumers will now be able to access more than 40,000 specialities, pre-match and in-play markets. Bets can now be made using your mobile phone.

There was already an app offered by the company. However this new one is much faster and it contains many more features. The company has also announced through the Racing Post that there will be n Android version of its current horse racing application. This is available on the iPhone and so far more than 200,000 people have downloaded the app. The same kind of figures have also been found for the Android version too.

The Android William Hill free bet offers are free to download. You will need version 2.2 Android to work them on your phone. The Head of Mobile at William Hill Online, Michael Byrne, states that the Android apps are a big addition to the company’s mobile offering. A lot of the company’s competitors have been focusing primarily on iPhone users. Up until now Android users have had very limited choice when it comes to betting apps.

Speaking of the app, Mr Byrne states:

“This new app opens up our mobile sportsbook to a growing customer base and gives them an experience as good as any. Our recent product enhancements have driven strong growth over the last few months, and the response from our customer base has been very positive. In 2010, we experienced an 80% increase in bets, 828% increase in turnover, and a 900% rise in unique users.”

All new customers using the app can receive a £30 free bet. You will need to register an account before you can download the app. It is free to place your bets using the app and it is really simple to use. Consumers are particularly enjoying the in-play feature. This allows you to make bets while the race or event is still taking place.

This new way of betting is exactly what consumers are looking for. We live in a society now where consumers want everything at their fingertips 24/7. Being able to make a bet no matter where you are is extremely convenient. William Hill are now set to become even bigger as they cater to a market that competitors have forgotten. The Android has been practically ignored thanks to the Apple iPhone. With more than 200,000 downloads already, it’s looking like William Hill are set to become even more popular in the world of betting.

Overall the way in which consumers can bet has come a long way. If you are an Android user then why not download the app free of charge today?